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Practical marketing guides, no jargon

Straight answers on social media, paid ads, websites and choosing an agency, for brands that want results they can measure.

What drives the price of social media management, rough ranges for freelancers and agencies, and how to compare quotes fairly.

DIY, freelancer or agency: what each route costs, which ongoing costs people forget, and what a small business website actually needs.

Demand creation versus demand capture: how to pick between Meta and Google for your first ad budget, and how to test without waste.

A realistic way to start on TikTok: the first three seconds, content pillars, posting rhythm, TikTok Shop and what to measure.

The questions to ask, the red flags to watch for, and what to check about contracts, account ownership and time zones.

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